Downtown Cary

Downtown Residential Project Hopes to Set Example for Others

Cary, NC – Seven new houses are set for construction in Downtown Cary, as part of a project the developers say they hope will make a statement to other builders in the area.

Downtown Cary

The location where the seven houses will be built

Downtown Houses

Reward Builders is constructing seven craftsman bungalow houses on Ridgecrest Road, with the first two starting construction in March 2019.

“The first two will be 2,199 and 2,275 square feet, so these are not huge houses,” said Wayne Holt, president of Reward Builders. “They’re not overshadowing what’s behind them or near them.”

Holt said he wants to see what the reception is to these first two houses and then will build the rest at a staggered pace, with a plan of starting construction on all seven by the end of 2019.

“We want it to be accepted by both residents and the town,” Holt said.

Downtown Cary

Planned elevations for two of the houses on Ridgecrest Road

These houses will also have detached garages as an option, which is in line with older style houses.

Holt said these single residence houses will create a streetscape along Ridgecrest, in line with what is in Downtown Cary now. The houses will be sold through Jay Upchurch Land & Home LLC with a prices likely in the low $500,000 range.

Rachel Holt, marketing manager for Reward Builders, said they know these prices are not affordable to everyone but they are lower than much of the new infill development downtown.

“A lot of people’s price ranges aren’t what is available in Downtown Cary right now,” Holt said. “It’s different than a lot of what infill is here now and cutting the garages also keeps prices lower. If we can cut costs and give these houses character, then we can open it up to more people.”

Downtown Cary

A house built by Reward Builders in Raleigh near the Raleigh Rose Garden. They say this will be a similar style to the houses on Ridgecrest Road

Fitting in Cary

The seven houses are replacing three brick duplex ranches built in the late 1950s and early 1960s and Holt said these duplexes were in a state of disrepair.

Holt said these seven houses will have a smaller footprint with exterior colors to add personality to the area.

“This is not going to be ‘build and beige.’ We want these homes to have souls,” Holt said. Options included mixing teals, tans and grays with options for brightly colored doors. She also said building heights will be between one and one-and-a-half stories.

Holt said he has built six houses in Downtown Cary already and has also built houses around the area with a similar size range.

“When people see these homes from the street, they will not be a towering monstrosity,” he said.

Through these seven houses and the streetscape they will create, Holt said he hopes this can be a signal to other builders and developers downtown.

“Hopefully this will make a statement to builders that this is what we need to be doing,” he said.

The seven houses will be located on Ridgecrest Road off of W Chatham Street, in between Charles Court and Knight Avenue.


Story by Michael Papich. Photos courtesy of Reward Builders and Google Maps.

6 replies
  1. Janet Couture
    Janet Couture says:

    Thank you to Reward Builders for considering the residents next to the homes being built. I live on Urban Drive close to the condo building being built on the corner of Urban and Chatham. The neighbors tried their best to stop the project submitting petitions and attending Town Council meetings voicing their opposition due to the size, increase in traffic a 33 unit condo building would cause. The community asked the Town to consider encouraging building of homes that would be more attractive and enhance the neighborhood and downtown Cary. The developer won even though the neighborhood was against it and the Zoning Board voted it down. Thank you Reward Builders for at least considering how the residents feel.

  2. Gary
    Gary says:

    No garage provided… Lock your cars!

    Earlier this month, 23 unlocked cars in Morrisville (in one night) all caused some crime for sure!

  3. Kelly Cain
    Kelly Cain says:

    I like the idea of putting new homes up within existing neighborhoods. It does seem contradicting though when the builder says they want to open up the availability to “more people,” however at a starting price point of $500,000….you are NOT opening it up to “more people.” The average family cannot afford that price point. Seems like they are talking out of both sides of their mouth. I realize that the market is up but we have a current house in Cary around that same square footage and we paid half that! I personally do like all the revitalization, but if you truly want to open it up to “more people” then make the housing more affordable.

    • johnny jones
      johnny jones says:

      It seems that some of the existing homes could be purchased for 200-300k, invest another 100k & have a beautiful home with 100k+ left over (and a more reasonable size yard). Then you could take a few trips to Europe, pay for your kids college, etc. New for the sake of new, I don’t get.

      But in no way slamming the developers, if your product is solid & there are buyers, you are welcome in my eyes.

    • Brent
      Brent says:

      It’s called gentrification and it has the precise effect you note: diminishing affordable housing.

  4. Doc Thorne
    Doc Thorne says:

    I hope either the Reward Builders or the town have done something about the horrible condition of the creek that runs parallel to Ridgecrest and would be directly across the street from this showplace development; disgraceful for one of the best towns in the country to allow such an eyesore.

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